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    Объявления

    Advanced Product Marketing

    11-09-2019, 00:46 Bo0mB0om
    Книги журналы
    Advanced Product Marketing

    Advanced Product Marketing
    .MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 40m | 286 MB
    Instructor: Jonathan Chang


    At a basic level, product marketing is about determining who your users are, what they need, and how to align your products with those needs. In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal-ensuring that a product resonates with its intended audience-with finesse. Learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, get tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.

    Topics include:

    What is advanced product marketing?
    Differences between research methodologies
    Writing personas
    Creating competitive positioning
    Working with product managers and researchers
    Breaking down messaging types
    Determining market opportunities
    Completing a go-to-market plan
    Using agile marketing best practices

    More Info
    https://www.lynda.com/Marketing-tutorials/Advanced-Product-Marketing/5038215-2.html

    Advanced Product Marketing
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    Теги:  Advanced, Product, Marketing

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